Today, I want to talk about firsts. When you have a client whose spouse passes away, you have a series of things that must happen. So first thing, we want to organize our empathetic actions.
Don't text, don't write, don't send a message. You call and learn how to script what you say and what you shouldn't say.
The memorial service, if they're having a celebration of life, whatever they're having, prepare prior exactly what you're going to say. And it will have nothing to do with the X'S and O'S and the numbers and charts.
You need to play some offense here because I'm reminded of a time when I became a widow and sitting in the parking lot, knowing I had to go to see either an accountant, an attorney, a life insurance policy, a financial person, I literally had to muster up all the strength and courage that I had to just get out of the car. So when I climb those stairs, your client climbs those stairs, comes to your office, don't make them wait. Escort them right in to you. Make sure you have trained all of your people that they are coming to today. Offer them something to drink, make sure your office doesn't have any barriers.
These are three firsts that you must do.