4 Tools Financial Advisors Can Implement When Working with Widows

financial advisor truth working with widows Jun 07, 2021
financial advisor, widows as clients, communication

If you are a financial or wealth advisor, I have a question for you. Do you want to be a champion for widows? Because there are so many reasons why they are your current and future clients.

Sadly enough, baby boomers, we are going to have a death boom, and 70% of those people dying in that age group will be women and they will be widows.

Widowhood is a gender-neutral concept

However, society has just called widowhood female, because there are so many more females who are left as widows.

So, what I mean today is that you can be a champion for them. Who better is well suited to help them with financial literacy?

You've got the skills, the experience, the education to help educate them and progress them to everything forward.

It's not your knowledge, skills, and experience that they're really needing

They're needing it in the delivery. They want the whole experience. They want more than just the numbers.

There are four things that they really desire from you.

  1. Communication, your interpersonal skills.
  2. Your actions. There is paperwork, paperwork, paperwork. They need your help. What can be handled now, soon and later.
  3. A relationship, they want a relationship with you with authentic conversations. They need to trust you. You need to be comfortable with them crying right in front of you.
  4. Empower, help empower them in a way that educates, prepares and protects them. You need to think about what you say, what you do, how to build, how to grow with widows because they truly are your client.

There's a quote that I'm reminded of that just always rings true to a widow, and it's by Anne Roiphe. And it reads, "Grief is in two parts. The first is loss and the second is remaking a life."

Become a champion of widows. Shout it from the rooftop that you work with widows. You are an expert in what they need. Go and get the skills and training to help you be that person.

Trust me, beyond their loss, you will help them remake a life.

Have a beautiful week.