By 2030, less than 10 years from now, women will control a huge part of the $30 trillion wealth transfer that is coming.
Let's talk about widows because, sadly enough, they are your current and future clients.
How prepared are you? How practiced are you?
It's like a fire drill. You practice it, you rehearse it, and you plan it and so that you don't even have to think about it when it happens. We never really know that a fire will happen, but we do know statistically that the death of spouses and the overwhelming majority of those surviving spouses are widows, women.
There's a quote by Megan Devine, who is a grief advocate and grief communication specialist, and she says, "We need the knowledge not to be new."
These skills can not be new; they need to be automatic. If you're a realtor, you know about location, location, location. If you are a widow and a financial advisor, it's all about communication, communication, communication.
When you make that first call, what will that be? How about at the memorial service? What will you say? What will that interaction be like? How about that first office visit for that bereaved widow?
I hope that you will practice the fire drill skills to be cool, calm, collected, and confident in your grief literacy skills, a space where you don't have to think about it. Because once you practice it, you become fluent. It becomes natural, automatic.
If those don't happen, it can't be authentic, and that's really what we're striving towards. If you can do that with women, with widows, you will have referrals, referrals, referrals. Have a beautiful week.